Salesforce is a powerful tool. However, if not properly optimized, it can impair your teams’ performance and fail to meet your ROI goals.

Did you know that almost 44% of sales professionals feel pressured to deliver revenue results? Not just this, revenue officers are under constant pressure to build new revenue streams and match up to customers’ expectations. To help revenue officers, Salesforce recently launched new features to optimize revenue built into the Sales Cloud. With these new features, revenue officers can easily unlock customer data, view deal history, and get visibility on pipeline data to predict revenue. Also, it will allow them to redefine sales processes, follow the trends to understand what’s working and what isn’t, and stay ahead of the competition.

Importance of optimizing Salesforce


What if you could shorten the sales cycle, increase the efficiency of sales agents, and improve customer experience with one single solution? A cloud-based L2C platform can help you achieve all of this. Read on to explore the innumerable benefits of a cloud-based L2C solution.

Did you also know that almost 48% of salespeople fail to follow up with leads? (Source)

Lack of sales funnel visibility — from lead generation to conversion — is one of the common causes of this poor performance.

Businesses have started to understand the pain associated with disconnected systems and the silos created when different departments have their own tools and software. This is the reason many businesses are looking to upgrade their traditional order-to-cash (O2C) to an integrated, cloud-based lead-to-cash (L2C) platform to gain better visibility of their sales cycle — right from lead generation to cash.

Before exploring…


From preventing disease outbreaks to maintaining operational efficiency, data analytics is breaking new ground in the healthcare sector. Read on to learn how prescriptive and predictive analytics are transforming the healthcare industry worldwide.

The global healthcare industry is undergoing a paradigm shift as it moves from a volume-based payment model to a value-based model. Rising demands from patients for high-quality services, new market entrants, and innovative approaches to healthcare delivery are forcing providers to change the way they operate. There is a pressing need for providers to deliver personalized patient experiences and deepen their own understanding of population health to better identify and respond to patterns. Both of these objectives can only be met by applying advanced analytics to providers’ data.

Healthcare data in perspective

Before discussing the role of data analytics in the healthcare sector, let’s…


Technological advancements are taking the global automotive industry by storm. Read on to understand how the automotive industry is leveraging the prowess of cognitive automation and artificial intelligence (AI) to build resilience and adaptability in supply chains.

The stakes have always been high, but now it’s a do-or-die situation for auto manufacturers globally. The coronavirus pandemic has proved that digital transformation is no longer a “nice to have” tactic, but a “must-have” goal for automotive companies — you either respond to the ever-changing dynamics or vanish from the market.

For years, the auto industry applied technological advancement, telematics, and human intelligence to balance efficiency, speed, and cost. But the results were always mixed. …

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